Looking For A Little Extra Website Love?
Online marketers will tell you that the key to online success is driving as much organic traffic as possible to your website.
Being a household name makes marketing much easier for those companies to bring organic traffic. However, even as a small business, you can still drive organic traffic with the right strategies in place and a little elbow grease.
Here are 4 quick tips to boost your organic website traffic:
1. Optimize your site for search engines (SEO).
Search engines have caught on to black hat methods used to manipulate rankings, so don’t waste your time with that. Instead, make your site as relevant as possible to the robots. Use SEO audit tools, such as SEMrush to see what you can do to fix your site.
Choosing the right keywords is crucial to SEO success. Instead of choosing keywords that will only drive traffic, try to select keywords that will drive conversion.
Here are some SEO tips you could implement:
- Use long-tail keywords.
- Fix up your meta titles, URLs and descriptions.
- Create cornerstone pages.
- Use ALT tags smartly.
- Mix up your anchor text.
2. Leverage your business blog.
Blogging is a fantastic tool for driving organic traffic to your site. The more you blog, the more traffic you will get. When you write content for your website and blog, target reader personas rather than search engines. Provide solutions to their needs. Quality copy that appeals to humans will ensure better search engine rankings.
Also, be sure to promote your blog posts on social media.
Facebook recently cut back on their organic reach, so you may have to run a campaign that continually features your posts to both your custom audience and remarketing audience.
3. Exchange guest posts with industry influencers.
Exchanging blog posts with others’ is an effective way to drive new traffic to your site. Reach out to non-competing blogs of a similar size in the same industry as yours, and approach the owner about exchanging blog posts, or taking turns to feature one another’s posts. Just be careful to avoid duplicating your content.
4. Make use of email marketing.
Once you have collected a decent list of contacts, you can upload them to Facebook and capture the social accounts of those connections who have their email addresses linked to their social accounts. If you have more than 500 contacts on your list, you can use Twitter remarketing in the same way.
When it comes to driving organic traffic to your site, always think of creative ways to deliver valuable, evergreen content. How do you know what your audience wants to read? Create a quiz! Answer their questions or provide information via podcasts with interesting guests, or host a webcast or webinar. The possibilities are endless!