Most business owners dread holidays, whether it is a one-day holiday or the 4th of July. Sometimes those holidays can drag by ever so slowly, especially when you go into them unprepared and most of the stress can be attributed to the frenetic activity and the rush to get it all done in time to enjoy the festive activities. But, how would you feel if we told you that you could plan well enough to ensure that your business can survive without you for a few weeks, while you enjoy some R&R? Well, you can.
It all starts with assessing the most important tasks that need to continue flowing while you’re away. By being a step ahead, you can help prevent any issues while you’re away.
#1 – “Service” Your Tech
Now is a perfect time to have a look at all your systems. Check for problems, implement updates and ensure it is all in great working order. Do avoid doing any major system upgrades now to avoid issues over the holiday season. If you’re hoping to upgrade systems, leave it until January.
#2 – Beef Up Your Site’s Security
A lot more money moves through cyber-space in the weeks leading up to a holiday and cybercriminals are well aware of that fact, which is why you must ensure that your customers’ details are kept safe, or else it could have devastating consequences for your business.
You can beef up your security by reminding staff of your company’s cyber security policies, by changing passwords, and by updating your anti-virus software.
#3 – Create a Backup Plan
With the increased amount of data going through your system at this time of the year, it is crucial to ensure that your backup system works as it should.
Backups will ensure that, even if your system crashes, you will still have access to all your clients’ details and order data.
#4 – Give Your Website Some TLC
Your website is probably the most important tool in your business. With a blog going out every couple of days or even once a week over the holiday period, you can stay at the top of your target audience’s minds. What better time to prepare and schedule a few posts now to go out while you’re away? But that’s not the only thing you should prepare with regards to your site:
- update the software
- update the plugins
- consider adding a temporary holiday theme
- include holiday operating hours
- add out of office replies to your email accounts
- schedule holiday wishes via your social media channels
- prepare phone greetings for when the business is closed
The holiday season does not have to be a complicated time for your business. With careful preparation, you can make a success of it and gather valuable data that can be used in marketing and product development for years to come.
Are you just too darn busy to handle the maintenance and updates yourself?
We can help you with that, too!