So, you’ve got a great website and a strong business model, but you’d love to see a lot more traffic coming to your site. As a small business owner, promoting and maintaining your business, a website, and your product or service can be a full-time job. However, there are a few simple ways to hack your website to help work smarter instead of harder.
While most marketing tasks are complex and can require quite a bit of your time, there are a few things you can complete in less than 5 minutes to make your time more effective.
5-Minute Tricks for Online Marketing Success
The next time you’re overwhelmed by your online marketing task list, take a minute to do just a few of these things to increase your online marketing success.
1. Make Your Headlines Matter
Statistics have shown that, while 8 out of 10 people read headlines, only 2 out of 10 will go on to read the rest.
Try the Portent’s Content Idea Generator http://www.portent.com/tools/title-maker, which will help you generate great headlines for your content, based on your keyword. It’s a really cool tool!
Or, our personal favorite is the CoSchedule Headline Analyzer. This tool grades your headline and lets you know, in detail, what is good and what is bad to help steer you towards a viral headline.
2. Create Your Own Images
While quality stock photo sites are a dime-a-dozen these days, custom branded photos go the distance. Instead of sharing someone else’s images, create your own.
In fact, the Edgerank Checker revealed research that showed how created posts were so much more effective in areas of engagement, organic reach, and viral search, compared to shared posts.
Instead, use the other brand’s thoughts as a starting place for your own, unique content.
3. Repurpose Your Old Posts
When you don’t have time to write a new blog post, simply repurpose and share an old one via your social media channels.
Most people probably won’t remember seeing it the first time and those that have seen it won’t mind seeing it again if it’s quality, valuable content.
While this may seem like the lazy marketer’s option, it offers a range of significant benefits. From continuing to develop social proof (likes, shares, tweets, +1s) to extend your reach, you’re bound to get more comments, shares, and discussion on a post that already has comments.
People are more likely to participate when there’s already a buzz.
4. Add Oomph to Your Most Popular Page
Check out your Google Analytics to find the most popular page on your site, and add a call-to-action to it. This is one of the most effective strategies, and it takes only 5 minutes to implement.
Be sure that the CTA or link you’re adding is highly relevant to the page content. There’s nothing worse than an off-the-wall plug that doesn’t make sense for the reader.
5. Include an Outbound Link (or three)
Show that you’re not pulling your information out of thin air by including a link to relevant information on your site, this includes pages and articles.
People will take you more seriously when you include a link to an authoritative page or something that is written by someone who is an expert in the field.
6. Leverage Time-Saving Tools
There are many new tools that make your job as an online marketer easier. Hootsuite and IFTTT are two of the coolest tools for social sharing. Take advantage of these tools and enjoy the results.
Do you have more time-saving online marketing tips? We’d love to hear from you!