If you’re looking for a few quick ways to give your website a facelift without a complete overhaul – you’ve come to the right place.
As a web design and development agency, we work with many small businesses who don’t always have the resources or the desire to perform a complete makeover every single year. However, it’s important to keep your web presence current, and that’s where the minor functional adjustments below come in handy.
Here Are 6 Small Changes to Give Your Website A Big Facelift:
1. Make Sure Your Site Is Mobile Responsive
Having a mobile-friendly site is critical to business success in the digital age. If your site is not yet mobile responsive, it probably means that it has not been updated in quite some time It also means that you’re missing out on a massive potential market – all those people who use primarily their phones to research and buy products or services online.
Mobile responsive design will not only look good and function well across all platforms, but it will open your business up to more potential leads. Plus, Google tends to give ranking preference to sites that are mobile-friendly and function well at all screen sizes.
2. Update Your Widgets and Plugins
Developers regularly update their plugins or themes to meet the changing needs of the WordPress platform updates.
If you don’t update your widgets or plugins regularly, they will not always work as intended and may even compromise your site’s performance or security. This applies to social widgets, shopping carts, and all kinds of third-party plugins.
3. Align With Your Marketing Strategy
Just because you changed your marketing strategy does not necessarily mean you have to redesign your whole website. However, it’s a good idea to review your website objectively to ensure that it matches your new marketing strategy.
This means placing your latest promotion in a prominent spot on your website so that your visitors don’t have to struggle to find it.
4. Refresh Your Web Content
Great website content is the key to improving just about everything else on your site.
If you’re looking to make major content improvements to boost user-experience and conversion rates, it is a good idea to consider a website redesign or hiring a professional copywriter.
But, you can make small adjustments on your own to jazz up your current SEO rankings or website flow.
5. Review Your Analytics
Your website is beautiful and functional, but it’s not turning visitors into customers. Do you know where the disconnect is happening?
A quick look at your Google Analytics should give you a good idea of where you can improve. Here’s what you should consider, based on your website analytics, conversion statistics, and traffic:
- How easy is it (for a visitor) no navigate your site?
- Is your content of good quality, and compelling?
- Do your landing pages incite enough curiosity in visitors?
- Can you enhance your call-to-action to compel visitors to find out more?
When it comes to a website, there are a few crucial aspects to constantly tweak and improve:
- site navigation
- prominence of important content (promos, contact details)
- up-to-date product and service pages
6. Refresh Your Branding
Finally, consider when last you updated your logo and color scheme. A small update can renew your branding image significantly.
The desire for a website facelift often goes hand-in-hand with the need to make it function better for your visitors. Take the time to implement these 6 small changes to give your website a big facelift or give us a call to discuss making bigger changes to your site.