Email Newsletter Marketing is All About Making Friends
The funny thing about working in marketing is that you become very cognizant of brand identification. Eventually, you’ll begin to see the values that each company expresses behind the brands you know and can decide whether or not you align with those values as well, or if you’d rather spend your money elsewhere.
It’s kind of like making friends.
Newsletters make a great way to show off your personality to your potential clients and make friends along the way. Your customers opted in to find out more about you, don’t disappoint them. Take this opportunity to express yourself a bit. Be bold. You won’t get attention if you avoid sticking out.
Your company should be an extension of your personality.
Remember, as an entrepreneur; you are your business. Reflect that in your newsletter! Don’t forget to include strong, relevant content, though. You don’t want to lose potential business by focusing too much on yourself. The purpose here is to provide value while making a personal connection. People will much more likely conduct business with a company to whom they feel connected.
Here are a few tips to help your newsletter connect with your target audience:
1. Include an article(s) relevant to your market niche.
Successful businesses stay ahead of the curve so help them gather information. Stay knowledgeable about the latest developments in your industry. Then share any relevant and important news that you find.
2. Write a personal connection piece.
Don’t just fill this with fluff. Use this as an opportunity to express your own personal business philosophy. If you struggle with what to write, discuss how do you integrate your lifestyle to fit your values.
- Why did you choose entrepreneurship?
- What drew you to your niche?
- What specifically interests you?
Focus on articles that bolster your values and beliefs and your personality will show through.
3. Write a bio that stands out.
Don’t just follow your typical bio format.
Answer these types of questions:
- What do you value?
- What are you known for?
- Where do you feel the most connected?
- What do you hope to achieve?
- What excites you?
Use the answers to these questions and craft a stellar bio that will seem a little more individualized, giving a greater sense of your personality. This helps your audience connect with you on a personal level.
4. Be clear about what qualitative results your clients receive.
People want value, and they’ll eat it up if you give it to them.
So, don’t beat around the bush. Tell them what they’ll get from working with you while stressing the benefits. Remember, it’s about value. Let them know what they’ll be getting for their money.
5. Give the message your clients want to hear.
People want to know what you’ll do for them. Just because you put out a newsletter doesn’t mean that readers will sign up. You have to sell the message that they want to hear. Solve their problems, and they’ll keep opening up your newsletter for more.
Have another email newsletter tip that you use? Share it with us in comments!