Summer’s finally here! The days are warmer, and everyone has sunshine, waves, and ice-cream on the brain. But, as a small business owner who is trying to keep things running smoothly during the quiet season, this presents a great opportunity for you to spruce up your website for summer. Not only is it a good way to get regular maintenance done ahead of time, but it puts you in a great position to make the most of your busy season.
Why You Should Give Your Site a Summer Spruce Up
Working from home during the summer can sometimes be difficult if you’re a business owner. Oftentimes the summer to-do list has already been completed, and you’ve got extra time on your hands. So with everything done, and too much time on your hands, this presents the ideal opportunity to get your site in order.
If you’re going away for a few weeks, it’s even more important to ensure that your site is ready to handle summer traffic. In this post, we will look at some of the best things you can do to get your site ready for summertime:
Run Summer Promos
Is summer usually the slow season for your business? Take advantage of that with some simple summer promotions.
Everyone likes a good discount or promotion, so use social media marketing, Search Engine Marketing, and email marketing to promote your promos and to stay in touch with your audience.
Have you been too busy to make sure your site is responsive or mobile ready? Now is the time!
Take advantage of the quiet season to switch to a responsive theme, like the versatile Altitude Pro theme from Studio Press. Your database could easily be migrated, and the added bonus is that it will probably rank much better than before. Also, there is currently a penalty placed on sites that are not mobile-friendly, so by remedying this, you’ll receive more organic traffic.
Revamp Your Brand
The average website or brand has a two to three-year shelf life, so if you haven’t done so yet, now is the time to treat your site to a makeover.
Now, we know that this is a huge and often stressful step, but you don’t have to go completelyrazy. Hold on to what works and let the rest go. The changes shouldn’t be too big, particularly if you already have some degree of brand recognition. A good rule of thumb is to introduce one change at a time, which gives your visitors time to get used to it.
If you don’t want to revamp your site, at least use this time to run regular website maintenance.
Give Yourself Some TLC
When you’re feeling overwhelmed, that’s always a sign that you need a little tender loving care. Whether you treat yourself to a pamper session at the spa or sign up for a personal or professional development course – the choice is yours. Just do it!
Need help or advice with sprucing up your site this summer? Our creative team can help develop the perfect website strategy and brand that will complement your business and provide a smooth user experience for your visitors.