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Beginner’s Guide to Website Tax Deductions

March 12, 2018 By Tara DuBois Leave a Comment

Beginner's Guide to Website Tax Deductions

Some brick and mortar business owners shy away from the investment of a company website. But, in order to run a successful business in 2018, you need a business website.

We all understand that designing and launching a new website can be a daunting task, and often a costly one. But, the good news is that your business website may be tax deductible, so read on to learn more.

A Basic Guide to Website Design Tax Deductions for the New Business Owner

As a new business owner, you might want to know whether the costs of website design are tax deductible, leading up to the new tax year.

Good news! A lot of what goes into designing, launching, and maintaining a business website is deductible because it typically falls under “marketing.”

While we are simply website people and we can only provide you with our interpretation of the IRS’s rules, we do know a little about what you can and can’t write off when it comes to your business website. But, ultimately, you should definitely speak to a certified tax professional about whether your website design and maintenance costs are tax deductible.
So, How Do You Write-Off Website Expenses?

First off, it would seem that there are no formal guidelines as to whether website design, development, and maintenance costs can be deducted. In order make it work, some tax people recommend including it in write-off categories that correlate closely with a website as a tool and business asset.

A new business website will require quite a bit of upfront costs, including design, development, platform fees, and subscription costs. Because of this wide range of individual costs, the rules will sometimes differ, as website design may be considered a start-up cost.

Code 197 governs Amortization of Goodwill and Certain Other Intangibles reads as follows:  

“A taxpayer shall be entitled to an amortization deduction with respect to any amortizable section 197 intangible. The amount of such deduction shall be determined by amortizing the adjusted basis (for purposes of determining gain) of such intangible ratably over the 15-year period beginning with the month in which such intangible was acquired.”

Websites are intangible, which means that this category is best suited to website costs.

However, a website design has a relatively short lifespan – it is standard practice to refresh the site content once a year and redesign the entire site every three or four years – and should therefore not be deducted over fifteen years.

What If My Website Is Software-Related?

Websites that are considered software follows the rules for Tax Deduction Guidelines for Purchasing Software. As such, a software website’s costs can be amortized over the three years following the date it goes live.

Your website may be considered software if:

  • It dynamically interacts with users.
  • It interactively generates data.

This means that many e-course platforms may be considered software depending on the extent of the customizability and user interaction required to return data.

How About Advertising or Marketing-Related?

When website design is considered advertising, it opens the door to the most favorable tax write-off category. However, insofar as can be deduced, only websites with product listings or displayed products may be considered as advertising.

Ideally, you should speak to your accountant about the best way to claim tax deductions for your website and related costs. While you’re at it, don’t forget to ask about:

  • Personal funds invested in your business.
  • Charitable donations.
  • Home office space or co-working spaces.
  • Office phone use.
  • Mileage.
  • Business travel costs.

Don’t overlook any available tax deductions this year. A professional accountant can talk you through all the different options.

Filed Under: Business Development, Live Life Unbound, Living Life Unbound, new post, simplicity, Time and Money, Unbound Freedom, Uncategorized Tagged With: running a small business, small business, tax deductions, website design, website development, website maintenance

Top 5 Reasons Running A Business is Hard & How to Rock It

February 26, 2018 By Tara DuBois Leave a Comment

Top 5 Reasons Running A Business is Hard & How to Rock It

Running a business sounds like a great idea – in principle. Having no boss to answer to is wonderful for an independent or introverted entrepreneur. But let’s be honest, some parts of running your own business can be hard. It’s no secret that many businesses fail in the first few years, but your business needn’t become a statistic.

Let’s look at the biggest struggles small business owners face in more detail so that you can be prepared to deal with it and succeed in the world of entrepreneurialism.

Top 5 Reasons Running A Business is Hard & How to Rock It

1. You will want to do everything on your own.

When you start your business, you will be tempted to prove yourself – it’s only natural. However, pride or an unwillingness to look for or accept help can cause you to make costly mistakes.

Don’t fall in this trap. Understand that no person can do everything perfectly and that successful businesses consist of teams of people who each brings his or her talents and skills to the table. Also, you can’t do everything on your own. Each day only has 24 hours, after all!

2. You may receive feedback you don’t appreciate.

You started your business because you feel that you have a great product or service. Your family and friends may even agree. But ultimately, the most important opinion is that of your target audience. For your business to succeed, your product or service must provide the perfect solution to their problem. Sure, if your product is quite good, they will buy it initially, but if you want it to be their go-to solution and if you want them to refer people to you, it has to provide the ultimate solution.

Be open to feedback from the market. Accept it gracefully, and consider suggestions before you bin it. Let your market help you fine-tune your solution to suit their needs.

3. You may want to diversify.

The employment market changed dramatically a few years ago. We went from grey-suited drones to a vast horde of digital nomads. It was scary at first, and the thought leaders of the remote working, freelancing movement advised us to DIVERSIFY. They figured that having your rods in as many ponds as possible will ensure that you catch some fish. However, the modern consumer demands a different type of service provider – they demand the best of the best.

If you want to succeed in a modern world, you need to be the best of the best in your niche. Specialize, but make your service as excellent as possible by offering value-added services to your core product or service.

4. You may be afraid to charge upfront.

If you offer services, you may not feel comfortable charging upfront. It’s a quandary, as clients want to see your work before they pay you, but if they decide not to pay – for whatever reason – you will lose bargaining power.

Find ways to reach a middle ground, because time is money.

5. You may be tempted to undercharge.

In a competitive world, you may undercharge to secure more contracts but beware of making a habit of this, especially early on in your career. When you first start out, you may not have the experience to know exactly how long a project takes, or the additional expectations clients may have. Charging too little – even across more projects – is not sustainable.

Instead of selling at a lower price point, compete on excellence – quality products and services, professional expertise and specialization. Accept that clients who price shop will always opt for the cheaper price, but there are many clients who want quality, even at a higher hourly rate. Those are the clients who will stick around for much longer.

Running a business is hard, mainly because you will always feel that you never really know what you’re doing and whether you’re doing it right. Rest assured that most small business owners feel the same way. Ultimately, being patient and flexible and responding to the needs of your target market is what you need to do to stay current.

Filed Under: Business Development, decision making, Engage & Nurture, Live Life Unbound, Living Life Unbound, new post, Sales Funnel, simplicity, Time and Money, Unbound Freedom, User Experience and Mobility, Value Tagged With: running a business, running a small business, small business

11 Best Blogs to Follow for Small Business Inspiration

February 12, 2018 By Tara DuBois Leave a Comment

11 Best Blogs to Follow for Small Business Inspiration

One of the best things about being a small business owner is that the world is your oyster when it comes to finding inspiration. You can select a mentor to follow and emulate, or you can select a bunch of successful people from whom you can draw inspiration. There’s literally no limit.

In keeping with that, we decided to compile a list of Best Blogs to Follow for Small Business Inspiration.

Best Blogs to Follow for Small Business Inspiration

  1. Big Ideas for Small Business – Headed by Barbara Weltman, the blog’s content deals with technical and legal aspects of running a small business.
  2. Success Harbor – George Meszaros inspires small business owners to achieve success by their definition.
  3. EOFire – Kate Erickson inspires entrepreneurs with great content and step-by-step resources on how to start and build their businesses.
  4. Location Rebel – If you’re a new small business owner still looking to earn your first few thousand dollars online, Sean Ogle will inspire you to break through with his awesome tips on online marketing, productivity and building a lifestyle business.
  5. Buffer Blog – Learn all you need to know about how you can use social media marketing to the benefit of your business with Ash Read’s in-depth posts.
  6. Social Media Examiner – Lisa Jenkins runs the world’s most prolific social media marketing resource.
  7. A Better Lemonade Stand – Starting a business involves thousands of little decisions. Richard Lazazzera will help make those decisions easier.
  8. Nav Blog – Kali Geldis provides great financial advice for small businesses. Learn how to save money while running a successful business.
  9. The Personal MBA – Don’t let your lack of a business degree make you think you can’t run a business because this blog provides helpful tricks and tips to help you become a pro at managing your business.
  10. Smart Hustle – Grow your business to the next level with insightful commentary and interviews with Guy Kawasaki and other inspiring business celebrities.
  11. Hubspot – Hubspot’s marketing blog is a thought leader in the world of online marketing, sharing insightful content, data, research, and reports.

There you have it! Our favorite blogs for small business owners to follow. Did we mention your Best Blogs to Follow for Small Business Inspiration? Please share in comments below!

Filed Under: Business Development, Live Life Unbound, Living Life Unbound, new post, simplicity, Time and Money, Unbound Freedom, Uncategorized, Value Tagged With: running a small business, small business, small business inspiration

The Ultimate Small Business Owner’s Guide to Having a Great New Year

January 8, 2018 By Tara DuBois Leave a Comment

The Ultimate Small Business Owner’s Guide to Having a Great New Year

The New Year means big things for small business owners, but envisioning and having a great New Year are two different things.

As we gear up for 2018, it’s a good idea to set your intentions about what you want to achieve and how to take your business to the next level.

In 2016, Statistics Brain reports that only eight percent of Americans who make New Year’s resolutions end up achieving their goals.

Eight percent! That’s like dreaming about tacos for 12 months and then only being able to eat one bite before it vanishes.

As a business owner, you don’t make resolutions…you make adjustments to how you do business with your eye on the long-term. Although that’s a smart way to do things, sometimes you can get a little tripped up throughout the year.

However, when you break it into small steps, it should be easier to achieve. Let’s sail right into it.

Introducing the Ultimate Small Business Owner’s Guide to Having a Great New Year: 2018 Edition

Reflect on 2017

What important milestones have you achieved in business this year, that can be carried through to help you grow in 2018?

Also, take some time to go through your statistics; such as profits and losses, web traffic, foot traffic, and other important factors to find out where your business is strong and what weaknesses can be improved upon.

While you’re working with these statistics, spend some time organizing and backing up your data from 2017.

Set New Goals

Over time, our goals change. As a business grows, you are exposed to new things and your focus may change. That’s perfectly fine.

However, this is a great time to have a look at your goals to ensure that you are not just going with the flow, but actively pursuing the direction of your dreams.

If you find goal setting tedious, you may want to consider Pray Rain Journaling. This simple method has the power to help align your mindset with your goals to bring about dramatic shifts in your attitude and experience. Many people who have practiced it, have seen life-changing outcomes.

How did you fare in terms of achieving your 2017 goals? If you’ve achieved them all, congratulations!

If you didn’t quite get there, measure just how close you came and consider how you would attempt it, if you had the same goal again.

Use the intel derived from this reflection to set new goals for 2018. Don’t be afraid to challenge yourself!

Do Market Research

The best way to serve your clients is to know them and to understand how they feel about your business. It starts by taking an objective look at your website.

If you were in a customer’s shoes, how would you feel about the business?

Does the website inspire trust?

Try to look for ways in which you can simplify the user experience and provide better content.  Work through the entire process as a mystery shopper: submit a mock inquiry, order a product, submit a return and see how satisfied you are with the process.

Then, mystery shop your competition and see how you compare.

Related Posts: 4 Things Your Competitors Can Teach You About Good Marketing

Reach Out

Stay on top of people’s minds by reaching out to them. Make it your goal this year to scroll through your contacts and to reach out, even if it’s to one person per week.

Another great way to reach out and to spread brand awareness is to attend networking events in your community.

In fact, to help you get the most out of your networking, here are a couple of quick related posts for you:

8 Quick Tips To Networking as a New Entrepreneur

5 Tips to Make the Best Out of Business Networking

Educate Your Audience

You’ll be surprised by how social media can help your company stay relevant. Share your articles, business news and photos via social media.

People do business with people, not with companies and these types of posts make your business seem more approachable.

Invest In Yourself & Your Team

The quieter time of the year is a great time to invest some time into knowledge and betterment.

Whether you decide to advance your skills with a refresher course, learn something new, or read some industry magazines or blogs, or even a book by someone who inspires you, just do it!

Manage Time Positively

We all love to multitask…it makes us feel productive. But, the truth is that multitasking is inefficient and simply exists as a convenient excuse for some of us.

Innovative Time Management Tips for Small Business Owners provides some great insights into why people waste time, and explains why multitasking is no longer effective.

Instead of falling into your old multitasking routine, try to focus on tasks that provide the most value to your business and customers. These tasks can make or break the year and require time and dedication.

Ditch the Politics

2017 was a rough year, politically and emotionally, for everyone. So, to start 2018 off on the right food, we suggest that you ditch the politics in your business and daily life.

That’s right. Ditch ‘em.

Unless your business IS political, you don’t need to burden yourself and your employees with the stress of political agendas and logic battles. Just put it out of your mind and focus on what’s important: serving your customers well.

Learn to Delegate

Managing time is not about doing more with less, but about achieving results. It’s about spending 80% of your time doing the 20% of activities that bring the most results. Learn to delegate mundane tasks that do not require your personal input.

Get More Out of Your Day

By getting up an hour earlier in the morning, you can achieve so much more.

No time to exercise or eat a healthy breakfast? Well, by getting up earlier, you can do that. Of course, you don’t have to exercise, but do something that will positively influence the rest of your day.

Related Posts: 7 Keys to Less Stress and More Achievement

Do you have more insights into making the most of 2018? We’d love to read more about them in comments below.

Filed Under: Authenticity, Branding, Business Development, Create, decision making, Engage & Nurture, Live Life Unbound, Living Life Unbound, new post, simplicity, Time and Money, Unbound Freedom, Uncategorized, User Experience and Mobility, Value Tagged With: goal setting, goals, marketing, small business

Are You A Serial Entrepreneur? 3 Ways to Narrow Down Your Calling

December 4, 2017 By Tara DuBois Leave a Comment

Are You A Serial Entrepreneur 3 Ways to Narrow Down Your Calling

Are You A Serial Entrepreneur?

Unless you pop out of bed with a big smile on a Monday morning, passionate about the week ahead, you may want to consider whether you’re in your business for the long haul. Sometimes, being a serial entrepreneur is what holds us back from living our callings.

A career as a serial entrepreneur may sound exciting to many people, and it is in faact a trendy business model. A serial entrepreneur will create a new startup, grow it until it has enough value to be sold, and then start over again.

Many serial entrepreneurs love the rush, as it suits their personality types. Is the life of a serial entrepreneur for you? If you identify with most of the signs below, you might well be one!

  • You were a born entrepreneur, owning your own business when you were still at school.
  • You are already involved in more than one business.
  • You already have plans to start another company.
  • You realize that your current business won’t make serious money.
  • You become bored with a business after a few years.
  • You are customer-centric and serious about finding solutions.
  • You don’t fear failure, but rather regret.

Whether you’re a serial entrepreneur or not, finding your calling will ensure that you move closer to living your passion.

How to Narrow Down Your Entrepreneurial Niche In 3 Steps

Being overworked and unfulfilled at work is no way to live. By finding your calling, you will be happy, which will bring more positive experiences. Here are a few questions to provoke your thoughts and open you up to finding your calling.

1. What am I really good at?

Most of us are loathe to toot our own horns, but it’s important to acknowledge your gifts in order to find your calling. What are some of your tangible skills on which most people comment?

Try AARP’s LifeReimagined.org’s Calling Card exercise to examine a list of callings and narrowing down what you love doing most.

2. How do you spend your time and money?

Your personal calendar and checkbook reveal your passions, which can lead you to your calling. Pull up your calendar and bank statements from the last 3 months and look at what the entries reveal about you.

  • What or who do you spend your money on?
  • What do you do in your free time?

Consider whether the demonstrated values are in line with your values, or whether you need to adjust it.

While you’re looking at your checkbook and calendar, look at your business entries too. Which projects deliver the best returns on your time? Do these projects align with your calling?

3. What can I remain passionate about for many years?

Draw up a timeline of your life and passions going as far back as you can remember, and look at how you have evolved over the years. Are you still passionate about those things?

Now look at your current passion and try to evaluate whether you will still feel this passionate about it in a year, five years or ten years from now. Consider whether you will wake up each day with a sense of purpose, ready to face the challenges that will inevitably come your way.

Finding your passion and calling requires serious consideration. Take your time to think about it seriously. Speak to the people closest to you and take your time to research and weigh up your options. In a world of serial entrepreneurs, it is easy to make a shift that will deliver lasting career satisfaction.

Filed Under: Uncategorized Tagged With: being an entrepreneur, entrepreneur, small business

4 Steps to Get Your Small Business Ready for the Holiday Season

October 30, 2017 By Tara DuBois Leave a Comment

4 Steps to Get Your Small Business Ready for the Holiday Season

Believe it or not, but the holiday season is upon us! You might still be basking in the afterglow of summer, but winter is upon us, and you know what that means: It’s time to start preparing your business for the holidays.

Overall, the holiday season brings the biggest amount of sales to large companies. As a small business owner, this is your season to beef up your own visibility. Don’t give shoppers a reason to overlook you this holiday season.

Use these tips to get your retail or e-commerce business ready for the holidays:

1. Ensure Your Website is Ready

When last did you update your brand? Now is the time to tidy up, freshen and prepare your website for the holiday rush. Depending on the type of website you use, you may need to:

  • Refine, adjust, and update product listings.
  • Check to ensure that your search function works as it should.
  • Clarify shipping costs and delivery deadlines.
  • Place contact details where it is easy to find (in the header or footer of each page).
  • Test the checkout process to ensure it is simple and functional.

If your business is e-commerce only, consider categorizing items into gift categories to make it easier for users to find what they are looking for. You may also want to consider selling gift cards, as that will help increase post-holiday sales.

Updating your website is important, whether you’re using your website as an e-commerce platform or as a marketing tool for your brick and mortar retail store. The following tips are especially important to the latter:

  • Update your Google Local Search information as well as on Local.com.
  • Put a map as well as coordinates and the full address of your retail store on your site, including your phone number and hours of operation.
  • Ensure that your site is mobile friendly. A majority of shoppers use smartphones to find stores nearby.
  • Add a click-to-call button to your site to make it extra simple for customers to call you.

In addition to preparing your online presence, consider how you will add a festive touch to your store using decor, lighting, music and possibly scented candles. Cinnamon, pine, and apple are great this time of the year.

Many of the principles included in our blog, 4 Tips to Prep Your Website for Festival Season Traffic, can be applied to the holiday season.

2. Plan Your Promos

As you might have guessed, marketing is key to holiday success in a small business. Plan your marketing period for November first through January first now, including:

  • discounts and deals
  • lead generation methods
  • your marketing budget
  • customer loyalty rewards
  • daily marketing

Pre-holiday promotions are always very exciting, and an excellent way to get ahead of the competition.

3. Tidy Up Your Social Media Reputation

Many online and offline shoppers use reviews and social media to choose where they want to shop. Now is the time to tidy up your online presence and ensure that your company’s reputation is in good shape. Use a monitoring tool to keep an eye on mentions so that you can quickly respond to any negative reviews or comments.

While you’re at it, start preparing your editorial calendar and schedule posts to go out throughout the season. That way, it’s one less thing to be busy with while serving all your holiday customers.

4. Review Your Inventory

Do a sales forecast based on last year’s performance and see where you need to stock up. Ideally, your business should offer good representation or products at all the different price points.

Once you have done your preparations, it is time to sit back, relax and enjoy your last few weeks of peace before the holiday rush. Think of it this way: You may be busy over the holiday season while everyone is resting, but you will make great profits that will help you out when the post-holiday sales hit the shelves.

Filed Under: Business Development, Engage & Nurture, Live Life Unbound, Living Life Unbound, new post, Time and Money, Unbound Freedom, Uncategorized, User Experience and Mobility, Value, web maintenance, web presence Tagged With: holiday season, small business, small business success

8 Hidden Benefits to Keeping Your Business Small

October 9, 2017 By Tara DuBois Leave a Comment

8 Hidden Benefits to Keeping Your Business Small

Many of us dream of turning our modest small businesses into huge empires that will change the world and secure the fortunes of our children and their children for centuries to come.

While moguls such as Bill Gates and Elon Musk laugh all the way to the bank, the Hartford Small Business Success Study highlights a different trend.

According to this report, 55% of businesses (ranging from dry cleaners to restaurants and construction companies) were focused on remaining at their current size.

The number of business owners who had the main goal of growing their business has decreased from 41% to a mere 33%.

Noble as that may seem, there are many hidden benefits to owning a small business. After all, 73% of the respondents reported satisfaction with the success of their businesses and the fact that they were building long-term independence.

Perhaps these business owners knew something about building businesses that are successful enough to turn great profits, but small enough to bring true benefits to the owners.

Keeping your small business small means that:

1. You can follow your own moral compass.

When you are responsible for a small team, you have fewer responsibilities, which means that you don’t have to take decisions that don’t sit well with you.

2. You can react fast.

Instead of being bogged down by red tape and endless meetings, you will be much more nimble, which will allow you to make fast decisions and react to market trends in minutes, rather than days.

3. You will have more control.

Keeping your business small means that you can oversee more of its activities. (Let’s face it: We’re all hiding a bit of control freak deep inside!)

4. You will make better connections.

In a small team, it is easier for the business owner to connect individually with each member of staff. This leads to better teamwork and morale.

5. You’ll have a better work-life balance.

It’s true that more money means bigger and better toys. But it is so much easier to take off a day here and there to just rest and recharge.

6. You will be able to do what you love.

You may be passionate what you do, but turning it into a multi-million dollar company means that you will be spending much more time on the strategic business aspects than on your passion.

7. You get to build a business for YOU.

When you build an empire, you will need investors. Before you know it, you will be nothing more than a minority shareholder in the company in which you invested your sweat equity. By staying small, your business will always be yours.

8. You will develop new skills.

When you have a small team of staff, you will have the opportunity to learn new things. You will be the PR person, and you will become great at public speaking. You will deal with outside contractors on issues such as web development or marketing. Who knows how those new skills will benefit your business in the future?

Over to you: What is your take on the multi-million dollar empire vs. successful million-dollar company debate? Let us know in the comments!

Filed Under: Business Development, decision making, Live Life Unbound, Living Life Unbound, new post, simplicity, Time and Money, Unbound Freedom, Uncategorized, Value Tagged With: small business, small business success, small business tips and tricks

The Ultimate Guide to Small Business Trade Show Success

September 25, 2017 By Tara DuBois Leave a Comment

The Ultimate Guide to Small Business Trade Show Success

We have two words for small businesses looking to promote their brands: Trade Shows. An exhibition or trade show presents a great opportunity to connect with potential clients, as it draws plenty of foot traffic. With thorough preparation and by following the tips in this post, you can rock your next trade show, securing enough new business to launch your company to the next level.

Researching the Trade Show / Expo / Event

Since attending an exhibition or trade show requires some investment, it is important to use every tool and opportunity at your disposal to ensure its success. Before you commit, make sure it is, in fact, something that will benefit your business:

Who will be attending?

You want to make sure that those attendees who have already confirmed, are relevant to your industry. This goes for both exhibitionists and clients alike.

How likely are you to turn a profit?

Find out how the event went for attendees in the last two years. You will invest a large sum of money into the event and you need to be sure that the prospects are good before you sign up.

Designing Your Trade Show Stand For Maximum Impact

Once you have completed your event research, it is time to start thinking about how you can make the most of your stand.

Type of Stand

A stress-free stand with an imposing backdrop should help ensure the best return on your investment. Consider your budget and the logistics of your stand and business when deciding on the type of stand. Remember, it is not about how amazing your stand is, but rather about the quality of your services and products. Blend beauty and functionality, and stay within your range of affordability.

Stand Design

You only have a few seconds to grab trade show attendees’ attention. Make it count by expressing your brand persona through the design of your exhibition stand. Ensure that your visuals and clear, concise content relay your unique value proposition. Having your visuals professionally designed would be a great investment.

Bring along chairs along for attendees. After a long day on their feet, they will be much more amenable to listen to your pitch if you offer them a seat.

Be YOUnique

Thousands of people attend trade shows every year. Many industry veterans attend the same exhibitions every year. This is your opportunity to show what makes you different to the other exhibitors by engaging with your audience and by letting your brand shine.

Putting Together Your Trade Show Strategy

Now that you have your stand ready, it is time to execute your plan. It all starts with…

Planning Lead Conversion

The objective of your exhibition stand at the trade show is to attract and convert more leads. How do you plan to do that? Two popular tools include digital signup forms and business cards. Have everything you need on hand to help establish a database of leads which you can nurture and lead towards sales.

  • Bring a container in which to collect business cards
  • Write notes on the back of business cards as specific reminders about the lead

Recruiting an Awesome Team

When choosing a team to run your trade show stand, select those who:

  • are at least as passionate about the business as you are
  • have as much knowledge as you do about the company
  • exude your brand persona

Remember that first impressions matter, and the image your team presents at the trade show could open important doors in the future.

  • Hire sufficient staff to never leave the booth unattended
  • Be friendly
  • Be engaging
  • Look attendees in the eye (not in a creepy way, though!) and smile
  • Acknowledge attendees’ presence
  • Don’t start out with a sales pitch
  • Hand out a business card or promo item
  • Make your pitch short and engaging

Promote Your Stand Beforehand

Let your following know that you’ll be attending the event before and after the event via social media. Not only does it create awareness about the fact that you’re attending, but it will also help to drive traffic towards your stand on exhibition day.

  • Tweet about the event
  • Create a Facebook event
  • Invite clients and prospects you wish to meet at the events

During the Event

  • Take plenty photos
  • Share live video on social media
  • Attend keynote sessions, parties, and sessions

After the Event

After the event, stay in touch with the audience you have built at the event and nurture those relationships via social media and email marketing.

  • Take a day to debrief
  • Collate your contacts into a new database
  • Follow up right away, while they are fresh
  • Write up a blog post

Being prepared for your trade show exhibition is the key to success. No matter which angle you take, it is important to be prepared for any eventuality. Preparedness will ensure that you, your staff and your clientele are all relaxed at the event, which is the right frame of mind for creating openness and engagement.

Filed Under: Live Life Unbound, Living Life Unbound, new post, simplicity, Time and Money, Unbound Freedom, Uncategorized, Value Tagged With: small business, small business success, trade show, trade show preparation

11 Ways to Streamline Your Business During the Back-to-School Season

September 11, 2017 By Tara DuBois Leave a Comment

11 Ways to Streamline Your Business During the Back-to-School Season

It’s that time of the year. You’re done with the kids’ back-to-school shopping, and you’re excited to get back into the flow of your business at full steam. The summer rest has probably sparked a few exciting new goals that can help grow your business.

As a solopreneur or small business owner, your time is extremely valuable, especially since you want to be able to pursue other activities that are important to you in your free time. Streamlining your business is, therefore, essential to make sure you spend less money on mundane business activities and more time on what really matters.

Check out our tips on how you can streamline your business during the back-to-school period and enjoy more time spent on income-producing activities that will provide you with the unbound lifestyle you desire.

“Spring” Clean Your Office

Most people function best in a clean and tidy environment. Perhaps a tidy office is indicative of a tidy mind, which is fertile soil for creative ideas. Check out our post about office organization hacks HERE.

Set Some Goals

Unless you have a goal, you may not know what you’re working towards. The back-to-school period is the perfect time to set new 3-month, 6-month, 12-month, 3-year, and 5-year goals, complete with achievable and measurable milestones.

Create a Schedule

Most businesses benefit from adhering to a marketing program. Of course, at Unbound Web Design we’re all about flexibility and working when inspiration hits, but an editorial calendar is a great way to stay on track.

This is especially valuable for planning your marketing for the holiday season when you’re not in the office. Also, unless you’re marketing regularly, it will be hard to track your results in order to see what works and what doesn’t.                                                                                                                           

Unplug

So many entrepreneurs have become slaves to their gadgets. We have become reactive rather than proactive. Unplug for an hour each morning, and you will be surprised at how much your productivity increases.

Prioritize

Instead of lengthy to-do lists, focus on the three most urgent or most important tasks of the day.

Implement the 80:20 principle, by spending 80% of your time on the 20% of activities that bring the most value to your organization.

Set Boundaries

You will derive more work-life balance from setting boundaries between home life and work life. Even if you work from home, be sure to make some flexible rules which you stick to most often:

  • Set aside 15 minutes a day for personal phone calls or recreational social media.
  • Leave the office at the same time every day, even when you have a lot of work to do.
  • If you have to burn the midnight oil, take a two-hour break to enjoy dinner and some quality time with the family first.

Outsource

As business owners, we tend to take on more than we need to. By outsourcing some of your work, you can free up the time to focus on more important tasks or activities that will make you feel good. Try  to outsource the following types of tasks:

  • tedious tasks
  • time-consuming tasks
  • tasks you’re not good at

Reduce Staff Meetings

In recent years, research has shown that we waste too much time in meetings. Instead of insisting on a weekly staff meeting, consider having your meeting online, or sending out an email update. If you absolutely have to have a meeting, follow the meeting techniques of highly successful leaders.

Organize Your Finances

Handling your money better offers a wide range of benefits, so consider doing the following:

  • Find out what you get for your monthly bank charges. If you’re paying for a service. you’re not using, ask your banker to reduce your costs and reinvest your savings into things that enhance your business.
  • Pay smaller expenses in advance. Many smaller monthly fees can be paid in advance for the year in order to save money and a lot of time every month.
  • File your taxes electronically.

Invest in Knowledge

Since the kids are back to learning, it might be a good time for your own back-to-school knowledge tune-up. What can you learn that will enhance your business further or bring more value to your clients?

Sign up for an online course, join a community class or a MOOC. Many of them are free, so there’s no excuse not to invest a few hours a week into bettering yourself.

Streamline Your Website

Now that your business is streamlined, it may be a good time to see how you can streamline your website. Here are some factors to consider:

  • Streamline the sales funnel from your advertising through to your payment gateway and delivery.
  • Streamline the way clients interact with you by incorporating online chat or placing your contact details in a prominent spot.
  • Create an editorial calendar and consolidate your advertising, social media, blog posts and special offers.

Juggling a business as a solopreneur can be fun, especially when you have systems in place to allow the more mundane tasks to take care of themselves. Thankfully, technology gives us the luxury to free up some time to spend on more fulfilling activities.

Filed Under: decision making, Live Life Unbound, Living Life Unbound, new post, Sales Funnel, simplicity, Time and Money, Unbound Freedom, Uncategorized, User Experience and Mobility, Value, web design, web maintenance Tagged With: organize your business, small business, solopreneur, streamline your business

5 Steps to Better Market Your Small Business During the Busy Season

June 12, 2017 By Tara DuBois Leave a Comment

5 Steps to Better Market Your Small Business During the Busy Season

Summer is such a wonderful time of year. Apart from the lovely sunshine, it’s the perfect opportunity for business owners looking to cash in on the happiness of their potential target market.

Bobby Unser said that success is where preparation and opportunity meet. We tend to agree with that, which is why we’d like to give you a few of our best tips to help you prepare for a spectacular busy season. If you’ve been overwhelmed by the tumult of changing seasons in your business, planning can help you make the most of your marketing efforts to balance out the low times.

Whether your busy season is only in December, or possibly in summer, these tips should help make it easier to cope the seasonal ebbs and flows.

How to Market Your Business During Busy Season

Making the most of the busy season starts with proper planning. Instead of flying by the seat of your pants, take the time to think things through and develop daily habits that become the cornerstone of your company’s culture.

1. Invest in a Planner

… and take the time to plan out a daily business strategy that will help you continue to grow wherever inspiration takes you. Set your goals – remembering that a goal without a deadline is just a dream – and plan the activities that will help you achieve it.

Instead of scrambling around reacting to unfolding events, plan each quarter, four months ahead of time. It doesn’t matter whether you’re using a spreadsheet, a notepad, notebook or a calendar, as long as you have space to write all your notes.

  • Brainstorm ideas
  • Make to-do lists
  • Mark dates when you will need time off
  • Mark dates that are optimal for big business move

2. Create a Marketing Plan

A marketing plan or strategy is the blueprint that will drive your brand marketing efforts now and into the future. Use this to plan out those projects that have been on the backburner for a few years, because busy season snuck up on you too soon. Assign deadlines to keep you on track.

Your marketing calendar should include:

Time off – Good marketers understand the value in taking off to recharge their batteries.

Goals and projects – You plan will help you stay on track so that you can cross it off your to-do list long before you release it to the public.

Promotions and sales – A marketing planner can help harmonize your marketing efforts to ensure that you are prepared for the busy season well in advance.

Blog posts – Your marketing plan will be an excellent tool to use for planning your editorial calendar. It will allow you to make the most of your marketing efforts, by enabling you to blog about significant sales and promotions ahead of time.

Social media – Likewise, by keeping a running log of all your potential social media activities will help tie your marketing themes together and help to optimize interactions for better results.

3. Always Be One Step (or one lap!) Ahead

Avoid the feast-or-famine energy trap by using the slower seasons towards planning and preparation for the busy season. Slump season is a good time to brainstorm, go for training, deep clean your office, catch up on admin, and other marketing and administrative tasks. By doing that during slump season, you free up time during busy season.

Find ways to stay in contact with your customers all year long. Subscriptions are a great way to do just that while making money even during the slower months.

4. Diversify

Consider whether you can diversify your offering to appeal to a previously untapped market. Take your time during the busy season to connect with your customers. When you surprise and delight your audience, they are bound to mention that “you really should…”  Don’t brush them off without giving it some through. They may just be onto something!

5. Stay Ahead of the Curve

Who’s to say your customers will only be interested in buying at the peak of the busy season? Take advantage of your competitors’ low activity levels by offering a promotion before they do.

Seasonal fluctuations add a lot of intrigue to the small business owner’s life. By using these smart practices, you can remain profitable during all the different seasons.

 

 

Filed Under: Business Development, Engage & Nurture, Engagement, Live Life Unbound, Living Life Unbound, new post, Sales Funnel, Time and Money, Unbound Freedom, Uncategorized, Value Tagged With: market your small business, marketing, small business

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