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Do You Have a Clear Marketing Message for Your Business?

When someone asks you, “What do you do?” how do you answer? Do you fumble your words not knowing what to say? Do you give a long, complicated answer covering every aspect of every product or service you offer? If so, it’s time to bring some clarity to your marketing...

Stop Speaking to the Void and Get People Engaged

Feel like your social media page is in a vacuum? Ever wonder why no one stops by your blog, or why you have so few comments on your social media posts? The answer is probably that you need to both engage and foster an atmosphere of engagement. I don’t think it can be...

Is Your User Experience Limited to Your Web Page Only?

To create workable and beautiful products we must understand our users… and we are not our users.” – Alan Cooper, author of About Face: The Essentials of User Interface Design We’ve discussed content on this blog as its own element of social media success, but as a...

5 Tricks to Optimize Customer Satisfaction With Your Online Business

A certain unnamed chain restaurant forever lost my business several years ago.  This company can try to entice me with whatever promotions they want, but after several of the worst customer service experiences in my life, I will never go back. The point is that you...

Can You Define “User Experience”?

We hear a lot about the importance of Internet user experience, but what all does that really entail?  Isn’t it more of a feeling and an outcome than an element? Well, yes, in a way.  User experience makes up the overall feelings the user has regarding the outcome of...