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Traffic Does NOT (Necessarily) = Lots of Sales

I go a little crazy when I read forums and small business owners object to suggestions from experts to upgrade their sites. Sure, we understand that you’ve probably fallen for promises from “SEO experts” charging a small fortune to deliver millions...

5 Marketing Skills of Unbound Entrepreneurs

What I love about doing business in today’s global economy is the fact that we have more resources at our disposal than ever. It is easier than ever to become happy, financially secure, and to obtain unlimited success. In today’s post, I’d like to...

Do You Have a Clear Marketing Message for Your Business?

When someone asks you, “What do you do?” how do you answer? Do you fumble your words not knowing what to say? Do you give a long, complicated answer covering every aspect of every product or service you offer? If so, it’s time to bring some clarity to your marketing...

Sincerity and Keeping it Real

Don’t you just hate dealing with fake people? I know I do. I would much rather have someone be brutally honest with me than to act phony and just tell me what they think I want to hear. I don’t think I’m the only one who feels that way. Society values sincerity and...

4 Ways to Maximize Your Potential for Organic Growth

What is “organic growth?” Well, first, unlike organic chemistry, organic growth does not involve carbon. Unless you’re a coal plant. Then it might. But otherwise, organic growth concerns the positive expansion or negative contraction of a business based on the size of...

Listen Up: Is Your Landing Page Optimized For Conversion?

You always know when someone wants your attention when they turn the television off on you.  That person wants no distractions with your eyes completely on them.  You’d better listen up and focus.  That’s how your landing page should be: no nonsense and no...