Looking at our homepage, you have probably seen the line, “Growing your business is one of the primary functions of your site, but equally as important your website should be an extension of you.” But what does that mean? Well, here at Unbound Website Creations, we believe that websites that are infused with personality, speak louder to their target audiences. That’s why we create sites that are uniquely YOU.
Why is that even important? Well, because your website is often the face of your business, the first impression of your company that visitors see.
Consumers have more choice than ever. The internet is an endless source of information and if you want to be successful, you can’t just be like everyone else. You have to stand out. You have to speak to you visitors and connect with them one-on-one. This is done by providing loads of information, but in an attractive, captivating way.
Are you ready to learn how you can do that? Then let’s dig in!
1. Start a Blog
A business blog is a fantastic way to express your brand personality and to also showcase your experience.
2. Add Unique Social Media Buttons
Be sure to add awesome social media buttons that suit your brand. There are so many designs available, and you can also get your designer to design custom buttons for you. You can truly go crazy, as long as you ensure that the networks are recognizable.
3. Jazz Up Your “About” Page
Your About page is a great place to showcase why you are better and different and more awesome than the competition. Another great way to help visitors identify with your site, is to allow your team’s individual personalities shine through.
4. Intuitive Navigation
It can be tricky to strike a balance between intuitive navigation that’s easy to use for first time visitors, but that also allows your site to stand out. Break the mold with some unique elements.
5. Convincing Landing Pages
There are millions of ways in which to design landing pages, but remember the purpose: converting visitors into prospects. When designing landing pages, bear in mind your buyer’s persona. This means that you need to study those analytics and come up with creative, unique designs that will appeal to your users while maintaining your company’s persona.
If you have a small one-man business, the options are endless when it comes to infusing your brand personality into your website:
- Add photos.
- Add your story.
- Add your tone.
Let your voice be heard, and let your photos speak a thousand words. You will reap the benefits.