6 Reasons You Need to Use Color Theory in Branding
In a sea of colors, using the right hues for your branding, design and marketing can provide a beacon of light to your audience. Color provides an emotional cue that helps people perceive your brand in the light in which you intend and to feel the emotions that drive...
Current Branding Best Practices for Creative Businesses for 2016
It’s not unusual to feel lost at sea when the time comes to create or update your brand identity. After all, your brand must be strong enough to represent and support your products, your services, and your business It all starts with naming your service or...4 Steps to Creating a Consistent Brand
Consistency is the key to success in life and in business. Just as an athlete has to consistently train and eat healthy to break new records, a business has to maintain a certain amount of consistency in order to reach increasingly higher levels of success....