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Traffic Does NOT (Necessarily) = Lots of Sales

I go a little crazy when I read forums and small business owners object to suggestions from experts to upgrade their sites. Sure, we understand that you’ve probably fallen for promises from “SEO experts” charging a small fortune to deliver millions...

5 Small Business Website Design Facts for Newbies

With so many affordable, high-quality options available these days, anyone can have an awesome small business website. After all, your website is a crucial part of your branding and marketing strategy. Even if you only have a local business, you can steer consumers to...

7 Things to Consider When Buying a WordPress Theme

Before Genesis, I would spend days pouring over WordPress themes trying to find the perfect template for my sites. Those days, I didn’t know anything about CSS or PHP, so I was looking for lots of color options and all the other bells and whistles needed to turn...

10 Essentials of a Successful Small Business Website

Many small business websites look rather… home made – and unprofessional. However, the functionality is even more of an issue than the appearance. If important website elements are missing from your website, it will not be user-oriented, and it won’t...